It’s the visual representation of who you are, what you’re about, and how you want to be viewed in the marketplace. Your logo is the most powerful weapon in your branding arsenal. Sometimes, it’s less about the business card design and more what’s designed on the business card. Image via PSDBlast Business cards with logos that dare to be different This design strategy is best if your business isn’t afraid to push the envelope and get creative with your branding.
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Get creative and play with your different color scheme options (for instance try using unexpected shades of a traditional color), but don’t throw random colors together for the sake of creating something unique (if you want to get more in-depth on how to combine colors, check out our article on color theory). If you stray too far from these schemes-say by choosing lime green and baby blue hues (which are two spaces apart on the color wheel), you end up with a weird mishmash of colors that just don’t work together. There are three different color schemes you can use when choosing colors for your business card-complimentary (opposite colors on the color wheel), analogous (colors side-by-side on the color wheel), or triadic (three colors equally spaced around the color wheel). Now, we know we said to take those “color rules” and throw them out the window-but there are some basic rules you need to keep in mind to make sure your color combinations are visually appealing. You put the work into designing it, so might as well use it! Business card design by ultrastjarna Putting your mascot front and center on your business card design works best for… companies that have a corporate mascot (#captainobvious). Your mascot is a completely unique representation of you and who you are as a business-and because it’s totally, 100% you, there’s no chance that the people you’re handing your business card to have ever seen it anywhere else. So why not use your business card as an opportunity to show it off? If you’ve got a corporate mascot, chances are you put a lot of thought and effort into designing it. Clean has the bald guy who looks like a genie… you get the picture. Pillsbury has the Pillsbury Doughboy, Energizer has the Energizer Bunny, Progressive has Flo, Mr. Let’s take a look at some business card designs that are sure to help you stand out from the pack (and grow your business in the process): Business cards that showcase your mascotĪ corporate mascot is a character that acts as the face of your brand-and a lot of companies swear by mascots as a branding strategy that builds brand recognition and connects with customers. In other words, you’ve got to do something unique.Ī unique business card is the key to being memorable-and being memorable is what’s going to make that client, customer, or colleague choose your card out of the pile and reach out to do business.īut how, exactly, do you design a unique and memorable business card? What are your options? How can you design your business card so that it jumps to the top of the pile and makes a real impact on your business? This bright orange, fish-shaped business card is certainly going to stand out from the competition. And if you want your business card to do its job and, you know… drive business, you’ve got to do something that stands out. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.Īs an entrepreneur, you need to think of your business cards as a piece of your brand-a piece of your brand that you leave behind with every potential client, customer, or colleague you meet. By completing this form, you agree to our Terms of Service and Privacy Policy.